Does Link Building Work?
Getting people to visit your blog is probably the number one thing you are trying to accomplish in your marketing strategy after you build a website. One of the things you are almost certainly trying to do is Search Engine Optimization or SEO. Of the many things that Google takes into account when determining your blog’s search engine rank is the number of links to your blog on other sites. Because of this some bloggers have taken to a practice called Link building. Is this something you should consider doing?
What is Link Building?
Link building is the practice of getting other blogs and websites to place links to your blog or website to their blog or website, thereby endorsing your blog or website, and ultimately increasing your search engine ranking. There are many different types of link building, some links are offered for free on multiple websites, and others offer the service for money.
Why Link Building Doesn’t Work
Link building, if you have a good strategy, works. The paradox is that when you start a new website, you need a few links on your website. But if your website isn’t established yet because it is new, it is harder than ever to get links to your site because of Google’s and other search engines scrutiny on fraudulent links. After you’ve optimized your websites search engine relevant words to get a well-established search engine ranking, you will need to get a few links to have a successful website. The best links to have is an editorial link, but they are hard to get your hands on unless your website is a unanimous success within the first days of unveiling your website. This is a near-impossible feat. Here are the things to do if you want to optimize your link building strategy.
First, start by doing a little house cleaning of your websites links. Make sure all important links are no more than one link depth from your homepage. Also make sure you’ve optimized keyword search regularly. These are things you can do without any help from other contractors on the web.
Second, submit your website to a link directory that are affiliated to the topic of your website. There are some that are still free but they are full of spam. To get the best result, the best thing to do is get on a paid website link directory. You will be charged for this service on average about $100 per year, but it is well worth it if you can afford to invest in your website.
Google places a lot of emphasis on links between website to establish a search engine ranking. They do this so they stay informed on the significance of the thousands of the website on the web. Therefore, they have become adept to analyzing links when it comes to people trying to game the system for a better ranking. Link building is the lowest form of cheating, and Google has gotten really good at recognizing when a back link isn’t genuine. When they find a blogger who has somehow gotten another blogger to give a link back without context (discussed below), they will notify the blogger via Google’s Webmaster tools, and if they find the case to be strong enough they will pull the blog in question out of all search results.
As you can see the consequences for taking part in illicit link building can be catastrophic for bloggers who rely on Google for a large portion of their daily traffic. Since Google owns the search results, they don’t even need proof that you are doing something wrong. They can just pull your blog if they suspect you may be doing something to game the system.
What to do instead
All that being said, getting legit links back to your blog is one of the most important things you can do to increase your search ranking. Google looks at the links you get in context of what is being written about. A link to your blog on a bank page or on a page with just a lot of links will get your penalized. A link back to your blog as a source is what Google considers a legitimate link back.
Don’t bribe others to link back to your content, as that is considered taboo as well. The best way to get other bloggers to link back to your blog is to create great content and link to other blogs outside of your own. The blogs you link to might notice that you provided a link back and might be able to fit in one to your blog on their site. Great content and great discussion will create a community where you will get link backs from people who are talking about your content elsewhere.
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